Final Exam

Here are some sample questions for the final exam.

1- What is the business strategy?
2- How does the company make money?
3- Why does the company make money?
4- How will the company continue to make money?
5- Who is the company's target market?
6- Who is the company's competition?

1- What online presence does the company have?
2- How does the company drive traffic to the web site?
3- Once a potential customer visits the site how does the company makemoney from the site?
4- What does the site want from you?
Credit Card, Information, Phone, E-mail etc...
5- How does the site build rapport?
6- How does the site add value?
7- How does the site close the sale?

www.indoorman.com vs www.fromustoalumni.com

What would be a better business and why? Please explain in a paragraph.

Summary Backcountry.com

• bcstore was started in 1996 with an initial investment of $2000
• 2008 sales goals are $200 million in sales
• Backcountry.com operates www.backcountry.com, www.backcountryoutlet.com, www.dogfunk.com, www.steepandcheep.com, and www.whiskeymilitia.com
• They strive to get product to customer as quickly as possible
• Some different web site examples are www.woot.com, www.zappos.com, www.endless.com
• Backcountry doesn't advertise some of their web sites, but uses Viral Marketing where customers tell other customers about the sites and they advertise through affiliate sites
• Backcountry has a liberal return policy
• Have about a 2% conversion rate on visitors to the site
• About 75% of their success is branding and 25% is pricing

Remaining Schedule

Tuesday April 1st Midterm

• Select Opportunity to create business and e-commerce strategy and develop web site.

Wed April 2nd / Thursday April 3rd

• Lecture Unit G,H
• Case Study
• In Class Group Assignment
• Group Final Presentation Time
• Student Advising Session / Test Scores / Assignment Handouts

Mon April 7th / Tuesday April 8th

• In class Group Assignment
• Group Final Presentation Time
• Student Advising

Wed April 9th / Thursday April 10

• Final Exam Case Study
• Final Group Presentation

Reminder Test Tuesday April 1st

Just a quick reminder, we are having a test on Tuesday. The first part of the test is 20 Multiple Choice / Short Answer Questions. The second part of the test is a case study where we will be analyzing a company's e-commerce strategy.

Opportunity

Please identify an opportunity for our in class to do an in class project. Be able to answer the following questions:

1. What is the opportunity?
2. Why is it an opportunity?
3. What is the business strategy?
4. What is the e-commerce strategy?
5. What is the sales process for the company?

www.americahometoday.com

Please do a SWOT analysis on www.americahometoday.com

include

2 Strengths
2 Weaknesses
2 Opportunities
2 Threats