- bcstore was started in 1996 with an initial investment of $2000
- 2008 sales goals are $200 million in sales
- Backcountry.com operates www.backcountry.com, www.backcountryoutlet.com, www.dogfunk.com, www.steepandcheep.com, and www.whiskeymilitia.com
- They strive to get product to customer as quickly as possible
- Some different web site examples are www.woot.com, www.zappos.com, www.endless.com
- Backcountry doesn't advertise some of their web sites, but uses Viral Marketing where customers tell other customers about the sites and they advertise through affiliate sites
- Backcountry has a liberal return policy
- Have about a 2% conversion rate on visitors to the site
- About 75% of their success is branding and 25% is pricing
Monday, March 31, 2008
Summary Backcountry.com
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1 comment:
You forgot www.tramdock.com lol i don't remember if he mentioned that but yeah
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