Final Exam

Here are some sample questions for the final exam.

1- What is the business strategy?
2- How does the company make money?
3- Why does the company make money?
4- How will the company continue to make money?
5- Who is the company's target market?
6- Who is the company's competition?

1- What online presence does the company have?
2- How does the company drive traffic to the web site?
3- Once a potential customer visits the site how does the company makemoney from the site?
4- What does the site want from you?
Credit Card, Information, Phone, E-mail etc...
5- How does the site build rapport?
6- How does the site add value?
7- How does the site close the sale?

www.indoorman.com vs www.fromustoalumni.com

What would be a better business and why? Please explain in a paragraph.

Summary Backcountry.com

• bcstore was started in 1996 with an initial investment of $2000
• 2008 sales goals are $200 million in sales
• Backcountry.com operates www.backcountry.com, www.backcountryoutlet.com, www.dogfunk.com, www.steepandcheep.com, and www.whiskeymilitia.com
• They strive to get product to customer as quickly as possible
• Some different web site examples are www.woot.com, www.zappos.com, www.endless.com
• Backcountry doesn't advertise some of their web sites, but uses Viral Marketing where customers tell other customers about the sites and they advertise through affiliate sites
• Backcountry has a liberal return policy
• Have about a 2% conversion rate on visitors to the site
• About 75% of their success is branding and 25% is pricing

Remaining Schedule

Tuesday April 1st Midterm

• Select Opportunity to create business and e-commerce strategy and develop web site.

Wed April 2nd / Thursday April 3rd

• Lecture Unit G,H
• Case Study
• In Class Group Assignment
• Group Final Presentation Time
• Student Advising Session / Test Scores / Assignment Handouts

Mon April 7th / Tuesday April 8th

• In class Group Assignment
• Group Final Presentation Time
• Student Advising

Wed April 9th / Thursday April 10

• Final Exam Case Study
• Final Group Presentation

Reminder Test Tuesday April 1st

Just a quick reminder, we are having a test on Tuesday. The first part of the test is 20 Multiple Choice / Short Answer Questions. The second part of the test is a case study where we will be analyzing a company's e-commerce strategy.

Opportunity

Please identify an opportunity for our in class to do an in class project. Be able to answer the following questions:

1. What is the opportunity?
2. Why is it an opportunity?
3. What is the business strategy?
4. What is the e-commerce strategy?
5. What is the sales process for the company?

www.americahometoday.com

Please do a SWOT analysis on www.americahometoday.com

include

2 Strengths
2 Weaknesses
2 Opportunities
2 Threats

www.backcountry.com

SWOT Analysis

Please list 2 strengths, weaknesses, opportunities, and threats.

I will plan to send the responses to Jeff Carter

Kiva.Org

Define Targer Market

1. Who
2. Where
3. What
4. When
5. Why

Web Sites to cover next class

1. www.kiva.org
2. www.guru.com
3. www.i4.net
4. www.utahdave.com

E Commerce

1. What are some ways Thrift Books can improve their business model?
2. What else should Thrift Books sell?
3. Please search for a book that you would be interested in buying and post the price
4. What advantages does Thrift Books have over Amazon.com?
5. Would you use this site? Why or Why not?