Strengths – Simple, easy to use website; bringing each aspect of home repair and building together
Weaknesses – Strictly for Utah Homeowners (possibly could include surrounding states. i.e. Idaho); easy to find other websites through search engines that provide services seperately
Opportunities – Providing a service that will help people increase value in their homes (more likely to attract customers); definitely providing the service at the right time
Threats – Retail stores, friends, etc. may encourage individuals to do it themselves; not really a specified service. Kind of provides all aspects of home repair and building. Hard to search for and find
Strengths: err....um...well, it's a nice idea, lol. They have a lot of categories.
Weaknesses: *rubs forehead* so many...the site isn't very intuitive or user friendly. Also, their timing is kinda bad.
Opportunities: If they develop their ideas more, and make it a little (lot) more reputable, it could become a useful tool. Also, they could start building up the contacts and such, but relaunch when the housing market improves.
Threats: It'll be hard for them to get their name out in the shadow of places like Home Depot and such. Also, their success is very vulnerable to the economy.
Strengths: Two strengths that I thought this site had were that it was very diverse in the aspect that there is a lot of information about contacts to be found. Also there is a lot of potential for this site. While it is still lacking in many things there is enough space to rectify the problems that the site does have. Another Strength that is in this site is that there are a lot of do it yourself articles. There are a lot of people who cannot afford to hire a contractor and they can benefit from professionals helping them do it cheaper.
The weakest aspect of this site is that it doesn't draw you in and keep you interested. It's kind of confusing. Another weakness is that while there are many resources the info on the sources isn't helpful to prospective clients when making an educated decision to hire a contractor.
Two threats to this site would be competition who can inform clients better and The phone book which can provide just as much information but provide a wider range of trusted and well known names such as home depot etc.
two opportunities would be to get home depot incorporated into their site as a resource or another well known company. It would help to build trust in the site.
Get some of the existing contractors to update their profiles to inlude a more in depth exploration of previous work and portfolios, certificates etc.
manuel strenght (none) i just don't feel it if i looking to buy a home i wont used. it my be that it have info to were to buy stuff but i live i Kaysville and some times don't have any info.
weakness try to cover alot and dont doit right
oportunities if they invest more money it probable be like google in the property area.
threats
because is a poor website and the idea is good it may be stolen.
Strength: The site is a one stop shop site for both homeowners and contractors. It provides a community where members can discuss the work provided by the contractors.
Weakness: Their market timing was wrong. They came online as the housing market was in a downturn. Every contractor has a 5 star rating if they have at least one comment. All of the comments sound rehearsed, like they were written by friends, families, or emploes.
Opportunity: They can expand to incoporate more than just Utah housing. They can improve the site to make bring in more customers.
Threats: Other search engines, like Google, that can offer the same services. Their timing could have been better.
S- They have been able to centralize all resources into main categories. No need to thumb through the Yellow pages to find a good and fair-priced contractor
W- Only really appeals to people who deal with big projects and who are in the contracting business. Pictures of families together would not entice me to hire a contractor.
O- Potential growth through more extensive viral marketing. Through these contacts you will be able to expand your connection for all different types of home remodeling and repair.
T- I can see a lot of people who are more do-it-yourself rather than hire a personal contractor which would be competition that would take away from their services. Contractors price vs. Warehouse prices.
s-they do give people a chance to find someone to help them with there home improvments. -they do have a big list of people that you can choose from. w-it is hard to navigate through the webpage it does not make any sense as you go through the webpage -they have a poor way of getting people involved in the webpage. o-they can have better reviews for the people tp look at and believe when they read them. -they do have a great chance to grow and get more people envolved with the webpage. t- not having the product completed. - the economy is always a big threat for anyone in a small buisness. because there are times that people do not remodle there homes etc.
Carolyn Strengths easy to use website putting together people and places for home repair and buiilding supplies into one website Weakness update some of the towns information example some small towns in Utah don't have a home depot , they most likely have to travel 30 to 50 miles to the nearest large town. Opportunities its a good way for contractors can advertize thier business it would be a huge networking opportunity for people that want help in thier homes Threats they are only good as the economy will let them the subscription price is a little bit high local phone books other websites
W. Seems to only have high-end gear. Geared only to a particular market group.
O. Can possibly start selling non-name brands and expand to other consumers who would not ordinarily buy high-end name brand gear. Maybe cut cost on shipping.
STRENGTHS- Site is easy to use and navigate, they have different options for home buyers, professionals ect.
WEAKNESSES- You don't have to join before looking at the entire site, this can make a business lose money, also this company is only local, not throughout the united states!
OPORTUNITIES- Oportunity to expand throughout the US,they post some of the work the contractors do.
THREATS- Threats they have are people do not need to do this online they can do it elsewhere, also the home market is not to great rite now!!!
Strength: it has a variety of places you could go through. it also gives you the apportunity to look up contractors, realtors, lenders, and suppliers. this gives you a chance to get what u need all on one site.
Weakness: it's a local site thats a big weakness, because there are homeowners all over the u.s.
Opportunities: it has many any where from finding a home to remodeling your home. Threats: the fact that there might be other websites a bit more detailed then this one,also the fact that it's not a nationwide website.
S- Great Variety and good networking connections W- Hard to navigate through website and only advertises to people with big projects to accomplish. O- Before and after shots! and get there name out there further than just utah T- Some websites are better looking and there are cheaper prices out there.
S=one stop shop. feed back review and discussion board to specific market W=Who's providing credibility. No home button. Market timing/ No reason to sign up O= Expand Client base T= Timing - economy, needs better rating system for contractors, competeing search engins
Travis Hardman S=can look for local listings, and the bids are easy enough. W=very poor navigation, and you don't even have to sign up to see stuff. O=they need lots of improvements, idea can snowball quickly. T=economy is horrible right now and some one else could do the same thing pretty quickly and put them out of business.
S- family home oriented site. One stop shop for housing market minded individuals.
W- Bad timing for the site given current economic community challenges. Nothing to offer those in the renters market.
O- Provide area of site to connect renters to available places for rent. Could offer more geared to rent to own opportunities or property with lease options.
T- big box do-it-yourself stores may take the opportunity from trades workers to gain business through this site. the branding if this site is not a household name so word of mouth conversations may take potential business other directions.
strengths : Very easy to find any kind of home repair. Easy to find contact info.
Weaknesses : Trust and rapport its just not there. I really can't see my self even thinking about these people working on my house.
Opportunities: They have a great chance of repairing this website into something feasible. There is a chance for growth of customers on both ends contracting and contracting out.
Threats: Making money, the industry being really no need right now. Getting more customers. Advertising costs
1. Strengths- It provides the customer/browser with the many aspects of home ownership. It generates a database of suppliers/professionals in your area by zip code. 2. Weakness-It only is currently listing the Salt Lake area. 3. Opportunity-To expand throughout the U.S. Provide a list of local experts. Provide a larger list of professionals for the local area, so that the customer has choices. 4. Threats-Companies that provide expertise in one area for the homeowner. Homeowners who have not had reputable service with the providers listed.
Dylan Alvey Swot S. Web is design is clean and functional. Provides good information. W. It needs personal information to move from page to page. I would like a more personal feel from my mortgage lender and real estate agent. O. You can find all info. on one page. You can find the value of your home and add
T. Trust, how do know if you can trust the real estate agent and mortgage lender. Someone may take this idea and expand it to the surrounding more than Utah.
28 comments:
Charlette Sorensen
Strength:
wide variety of out door sports
big name brands in clothes
Weakness:
Is only for those who have money
Risk of buying it on line.
Opportunties:
The ability to grow in the future
Able to get their name out there if sponsoring events in Park City area.
Threats:
competition out there to sell same products at lower cost.
The price of travel and shipping going up.
Kaccee Johnson
Strengths – Simple, easy to use website; bringing each aspect of home repair and building together
Weaknesses – Strictly for Utah Homeowners (possibly could include surrounding states. i.e. Idaho); easy to find other websites through search engines that provide services seperately
Opportunities – Providing a service that will help people increase value in their homes (more likely to attract customers); definitely providing the service at the right time
Threats – Retail stores, friends, etc. may encourage individuals to do it themselves; not really a specified service. Kind of provides all aspects of home repair and building. Hard to search for and find
Enrique Escobar
Strength
they have alot name brand sports equptment , clothes etc.
Weakness
for any one with risk of identity theft for buying products on the web.
Opportunities
sports are played all over the world. they can take advantage of big events all over.
threats
i think one of the biggest threats would be outdoor sports outlets that sell the same stuff at a cheaper price
Charlette Sorensen
Strength:
Articles for how to do things with in the home and yard.
Number of professionals in the area to choose from on what you need to have done.
Weaknesses:
only for homeowners
Not sure that the ratings are sincere.
Opportunties:
Spread out to nationwide
way for the contractors to advertise.
Threats:
Credibility
other websites with better information
David Wade
Strengths: err....um...well, it's a nice idea, lol. They have a lot of categories.
Weaknesses: *rubs forehead* so many...the site isn't very intuitive or user friendly. Also, their timing is kinda bad.
Opportunities: If they develop their ideas more, and make it a little (lot) more reputable, it could become a useful tool. Also, they could start building up the contacts and such, but relaunch when the housing market improves.
Threats: It'll be hard for them to get their name out in the shadow of places like Home Depot and such. Also, their success is very vulnerable to the economy.
Britni Houchin
Strengths:
Two strengths that I thought this site had were that it was very diverse in the aspect that there is a lot of information about contacts to be found. Also there is a lot of potential for this site. While it is still lacking in many things there is enough space to rectify the problems that the site does have.
Another Strength that is in this site is that there are a lot of do it yourself articles. There are a lot of people who cannot afford to hire a contractor and they can benefit from professionals helping them do it cheaper.
The weakest aspect of this site is that it doesn't draw you in and keep you interested. It's kind of confusing.
Another weakness is that while there are many resources the info on the sources isn't helpful to prospective clients when making an educated decision to hire a contractor.
Two threats to this site would be competition who can inform clients better and The phone book which can provide just as much information but provide a wider range of trusted and well known names such as home depot etc.
two opportunities would be to get home depot incorporated into their site as a resource or another well known company. It would help to build trust in the site.
Get some of the existing contractors to update their profiles to inlude a more in depth exploration of previous work and portfolios, certificates etc.
manuel
strenght (none)
i just don't feel it if i looking to buy a home i wont used. it my be that it have info to were to buy stuff but i live i Kaysville and some times don't have any info.
weakness
try to cover alot and dont doit right
oportunities
if they invest more money it probable be like google in the property area.
threats
because is a poor website and the idea is good it may be stolen.
Dave Kreifeldt
Strength: The site is a one stop shop site for both homeowners and contractors. It provides a community where members can discuss the work provided by the contractors.
Weakness: Their market timing was wrong. They came online as the housing market was in a downturn. Every contractor has a 5 star rating if they have at least one comment. All of the comments sound rehearsed, like they were written by friends, families, or emploes.
Opportunity: They can expand to incoporate more than just Utah housing. They can improve the site to make bring in more customers.
Threats: Other search engines, like Google, that can offer the same services. Their timing could have been better.
john wonch
s - family oriented pictures
nice fixit articles
w - only appealing to familys - singles might want to buy a home
need to sign up on website to do much
o -
t - subscription price isn't evident until last minute
Chad Ludwig
Strengths
•Good information.
•Multiple resources.
•Q/A Forum
•Networking – Centralized.
Weaknesses
•Not involved enough.
•Specialized Market
•Not Interesting.
•No Ratings
•Boring
Opportunities
•Work portfolio
•Before / After photos
•Video Testimony
•Improve functionality / navigation of the site
Threats
•Competition
•Emerging Competition
•Financial Issues
Michael Haygood
Strengths:
Good information
Multiple resources
Networking for Professionals
Weaknesses:
Specialized Market
Not involved
Poor navigation
Just plain boring
Opportunities:
Video testimonies
Huge Networking opportunity
Can still improve functionality of web site
Threats:
Competition- Lowes, Home Depot. Yellow pages.
Financial issues
Just to boring of a site.
Kenyon Curtis posts:
S- They have been able to centralize all resources into main categories. No need to thumb through the Yellow pages to find a good and fair-priced contractor
W- Only really appeals to people who deal with big projects and who are in the contracting business. Pictures of families together would not entice me to hire a contractor.
O- Potential growth through more extensive viral marketing. Through these contacts you will be able to expand your connection for all different types of home remodeling and repair.
T- I can see a lot of people who are more do-it-yourself rather than hire a personal contractor which would be competition that would take away from their services. Contractors price vs. Warehouse prices.
s-they do give people a chance to find someone to help them with there home improvments.
-they do have a big list of people that you can choose from.
w-it is hard to navigate through the webpage it does not make any sense as you go through the webpage
-they have a poor way of getting people involved in the webpage.
o-they can have better reviews for the people tp look at and believe when they read them.
-they do have a great chance to grow and get more people envolved with the webpage.
t- not having the product completed.
- the economy is always a big threat for anyone in a small buisness. because there are times that people do not remodle there homes etc.
Strenths: A workable site has been constructed.
Good concept with trying to bridge the gaps in the real estate & constrution detail.
Weakness: Horrible site visually. Couldnt see myself as a consumer wanting to enter the site to see what it had to offer.
Opportunities: Definitely has the lucky chance to grow, can only go up from here.
Threats: Competition, the most important threat. Blackouts.
Carolyn
Strengths
easy to use website
putting together people and places for home repair and buiilding supplies into one website
Weakness
update some of the towns information example some small towns in Utah don't have a home depot , they most likely have to travel 30 to 50 miles to the nearest large town.
Opportunities
its a good way for contractors can advertize thier business
it would be a huge networking opportunity for people that want help in thier homes
Threats
they are only good as the economy will let them
the subscription price is a little bit high
local phone books
other websites
Krystal Huntsman
S- I like the fact that people bring home owners and contractors together. and it makes a one stop shop advertising.
W- They have a very weak pleadge of excellence, and know if everyone is going to be credible.
O-The strongest is to expand area and clientele. and move to different states.
T- Other peoples credibility to make their site unintresting. and to much of the same competition.
Cami
SWOT
S. Huge variety. Site is easy to navigate.
W. Seems to only have high-end gear. Geared only to a particular market group.
O. Can possibly start selling non-name brands and expand to other consumers who would not ordinarily buy high-end name brand gear. Maybe cut cost on shipping.
T. Competition. Blackouts.
MICHAEL ORTEGA
S.W.O.T
STRENGTHS- Site is easy to use and navigate, they have different options for home buyers, professionals ect.
WEAKNESSES- You don't have to join before looking at the entire site, this can make a business lose money, also this company is only local, not throughout the united states!
OPORTUNITIES- Oportunity to expand throughout the US,they post some of the work the contractors do.
THREATS- Threats they have are people do not need to do this online they can do it elsewhere, also the home market is not to great rite now!!!
Enrique Escobar
Strength:
it has a variety of places you could go through. it also gives you the apportunity to look up contractors, realtors, lenders, and suppliers. this gives you a chance to get what u need all on one site.
Weakness:
it's a local site thats a big weakness, because there are homeowners all over the u.s.
Opportunities:
it has many any where from finding a home to remodeling your home.
Threats:
the fact that there might be other websites a bit more detailed then this one,also the fact that it's not a nationwide website.
Esther Solomon
S- Good idea to have one local for everything. It makes it easy to locate people to do bids
W-doesn't make everyone sign up to begin with. the navigation is poor.
O- there is room for improvement. It is the tip of a great thing to do first in the market.
T- the economy is the wrong time . someone else can do the same thing but better and shut them down
Britney Romero
S- Great Variety and good networking connections
W- Hard to navigate through website and only advertises to people with big projects to accomplish.
O- Before and after shots! and get there name out there further than just utah
T- Some websites are better looking and there are cheaper prices out there.
S=one stop shop. feed back review and discussion board to specific market
W=Who's providing credibility. No home button. Market timing/ No reason to sign up
O= Expand Client base
T= Timing - economy, needs better rating system for contractors, competeing search engins
Kelli Nielsen
Alex Hodge
Strenghts: Easy to use website, and there are a lot of name brands in the clothes.
Weakness: It is strictly for the Utah homeowners.
Opportunites:Providing people with help that theur home is going to grow value i nthe future.
Threats: There are a lot of competetion saling for lower costs.
Travis Hardman
S=can look for local listings, and the bids are easy enough.
W=very poor navigation, and you don't even have to sign up to see stuff.
O=they need lots of improvements, idea can snowball quickly.
T=economy is horrible right now and some one else could do the same thing pretty quickly and put them out of business.
Todd Williams
americahometoday.com
S- family home oriented site. One stop shop for housing market minded individuals.
W- Bad timing for the site given current economic community challenges. Nothing to offer those in the renters market.
O- Provide area of site to connect renters to available places for rent. Could offer more geared to rent to own opportunities or property with lease options.
T- big box do-it-yourself stores may take the opportunity from trades workers to gain business through this site. the branding if this site is not a household name so word of mouth conversations may take potential business other directions.
strengths : Very easy to find any kind of home repair. Easy to find contact info.
Weaknesses : Trust and rapport its just not there. I really can't see my self even thinking about these people working on my house.
Opportunities: They have a great chance of repairing this website into something feasible. There is a chance for growth of customers on both ends contracting and contracting out.
Threats: Making money, the industry being really no need right now. Getting more customers. Advertising costs
1. Strengths- It provides the customer/browser with the many aspects of home ownership. It generates a database of suppliers/professionals in your area by zip code.
2. Weakness-It only is currently listing the Salt Lake area.
3. Opportunity-To expand throughout the U.S. Provide a list of local experts. Provide a larger list of professionals for the local area, so that the customer has choices.
4. Threats-Companies that provide expertise in one area for the homeowner. Homeowners who have not had reputable service with the providers listed.
Dylan Alvey
Swot
S. Web is design is clean and functional.
Provides good information.
W. It needs personal information to move from page
to page.
I would like a more personal feel from my mortgage
lender and real estate agent.
O. You can find all info. on one page.
You can find the value of your home and add
T. Trust, how do know if you can trust the real estate agent and mortgage lender.
Someone may take this idea and expand it to the surrounding more than Utah.
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