Strengths: By catering to a specific market, that market can come to depend on this company. The items they sell are of utmost quality.
Weaknesses: Their niche market is relatively small. Item prices could be out of reach for many people.
Opportunities: Due to their specialty, vendors may come to THEM with great offers. Establishing the community site will allow buyers to make more informed purchases.
Threats: Environmental upheaval may cause people to do outside activities less, thus lessening demand. Economic upheaval may have the same effect.
S-there is a big selection. good rapport. easy to get into outdoor sports W-not enough information concerning the products. O-get more people of all skill levels to buy. T- global warming, security, competition, and not enough direction
S- lots of equipment that fits a variety of people. Makes it easier to get into outdoor sports.
W- Chat box is somewhat annoying. So much to look at that it's hard to stay on track.
O- To get buyers of all skill levels more into the outdoors. Helps customers get in touch with other enthusiasts and find out new knowlage on different products.
T-Less and less people now days are doing outdoor sports. Based on an unstable economy
Two strengths that backcountry.com has would be they have many items to choose from, also it's an easy to use site.
Weaknesses would be, stores sell the same product, people don't like to wait for the shipping!
Oppertunities they have are, they have the order processed within 4 hours of recieving it, and and they sell named brand gear.
Threats they have would be a lot of people are not buying sport equipment these days, and people can just go to the department stores and by the same thing at equal or discounted prices!!!
Strengths - Wide Variety of items; People can shop from the comfort of their homes
Weaknesses - Do not offer any items that retail stores do not (people can just go to the store to buy it); a lot of information on "Home" page, easy to get lost
Opportunities - People are becoming more observant of their health and the need to be outdoors; Leader in online retail of good quality outdoor gear
Threats - Other online competitors offering similar items for cheaper prices; Retail stores
S-something for everyone, great links. W-not very user friendly to use website, hard to find inventory list. O-growing industry, stuff for all seasons. T-dock stike, hackers looking for identity theft opportunities.
S- eye catching name brands / free shipping on order over $50 W- Chat pop up annoying / main page needs product photo O-provide emergency prepareness products in addition to outdoor items T- Several large corporations with on line shopping.
S-Good web site a good range of iteams not bad prices talk to gear experts W-small range of peaple that there tryin to reach O-try to have more iteams for kids and more people T-Hackers - eBay.
S - I felt drawn into the web site. I just had to click on the pictures to get more information. Some even had shots from four different angels so that ther was no question what the product looked like and how it performs.
W - There were good products but not too many lower end products for beginners. not everyone who goes back packing needs a $300.00 back pack to start with on day hikes.
O - Hold clinicks for beginners to explain products and where to go.
T - If economy slows down so may their sales because they are geared to high end products and users. Funding for buying products to sell. Keeping supplies to meat demands of 4.5 hour shipping.
This site is really cool actually. There are a lot of strengths to this site. The biggest one is the variety of clothing and gear that is available. It's nice to see a company that has all sorts of clothing for all types of personalities. Another strength is that it is appealing to people who enjoy outdoor sports. I would totally purchase stuff from this site just because they have a wide range of items that can apply to whatever you want to be doing.
Two weaknesses. The prices are so high. I have a hard time spending that much money on anything but it seems that they are asking an awful lot for sportswear when you can easily find it somewhere else for cheaper.
Another is that I couldn't really find anywhere to set up a new account. People don't want to chat with someone in order to become part of the site they would rather have it right there and readily accessible. It kind of takes away from shopping exclusively online.
threats One threat right now is that with people being in such a shortage of money this company is going to be hardpressed to find a steady customer base because of how high the prices are. They need to have more sales than they do or something because the competition will take away the traffic running through here.
opportunities Sending out email notices or just mail notices would more than likely increase their customer traffic flow and it would help to let people know about the services they provide.
S- Very easy interface to navigate through and also a gold mine for outdoor enthusiasts.
W- The constant chat online pop up to speak with professional. It gets in the way of shopping. Not really easy for people to find exactly what they are looking for.
O- A good opportunity they could possible have is expanding their client base to more than those extreme sports fanatics. More diverse inventory .
T- Always to outdo their competitors. Dealing with such a large inventory computer hacking could take down your whole system.
Jessica cloward s- the have a huge selection of equpiment from skiing to snowboarding etc. -it is very easy to navigate throught the website even going to there other pages it is smooth w-the chat box keeps popping up. o-they could have more backcountry items back country does not just consist of snow boarding and skiing what about snow shoeing, and more outdoor items for campers. - they can reach out to other people like campers and people who do other things other than snow sports. t-having the majority of the business oneline. -the only other threat that I could think of is after so long the economy is going to change and people will need money and I can see there sales dropping.
By Carolyn Strengths huge selections of sports equipment good for people who enjoy all kinds of sports and activities Weakness Ptices are to high for the everyday people opportunties for regular customers they could send out email notices with special offers and sales threats people who can't see the product before buying return polices
Britney Romero S-great brands and good selection W-the chat box is kinda a pain O-have more than just outdoor items T-compition same products and better prices and easy for hackers to get into
S-Many different types of outdoor recreation equipment available. Site offers free shipping which ia also a plus to customers.
W- chat box pops up automatically making it hard to browse the site. Maybe the site is also too "busy" multiple links all over the site.
O- nitche mrket the site is structured to cater to may secure the current customer base in the future. Opportunity to also open the site to different age groups (kids ages).
T-Being so specialized the wave of business may fall as the economy continues to change. Daily needs of people may take priority over the "extras" the site has to offer.
1. Strengths- Backcountry provides customers with killer deals on name brand products. Also, it provides you with a live interaction with gear specialists. 2. Weakness-The products that are listed are a onetime offer that you can’t find many other places. Doesn’t clearly show and advertise its sister links. 3. Opportunity-They have the ability to expand recreational gear. Also, have a business that could be expanded worldwide. 4. Threats-Other retail businesses provide same brands with better prices. The market falling and decreasing the excess need.
S. lots of items for sale. easy to use W. not a large target market. Pop up help chat is not necessary. O. easy investment opportunity. Continued sale of name brand items. T. local stores with reduced prices. or online stores with lower prices.
29 comments:
John Wonch
Here is my swot
S - wide variety of equipment that carters to the outdoor enthusiasts
nice informational links
W - no place for newbies - where do you start?
online chat is annoying
O - find a wider customer base than the hard core snow bunnies
T - if economy takes a hit (like gas at $4+) people may stop buying
Michael Haygood
Here's swot
S- Straight forward web site easy to use. Wide variety of gear to choose from.
W- Chat box that keeps popping up is annoying. Easy to get sidetracked with so many links.
O- Wider customer base for all ages. Once chat box is installed will receive a lot more business.
T- Hackers that can shut the whole page down. Down spiraling economy.
David Wade
Strengths: By catering to a specific market, that market can come to depend on this company. The items they sell are of utmost quality.
Weaknesses: Their niche market is relatively small. Item prices could be out of reach for many people.
Opportunities: Due to their specialty, vendors may come to THEM with great offers. Establishing the community site will allow buyers to make more informed purchases.
Threats: Environmental upheaval may cause people to do outside activities less, thus lessening demand. Economic upheaval may have the same effect.
Michael J.
S - Lots of items to choose from - Site at first seems easy to use
W - Nothing to buy right on front page - have to click on links to get to anything to purchase. Sigh - chat box again -
O - Open the doors to more people - ages especially.
T - Competitors web site - Site outages - Hackers - eBay.
Sean Archibeque
S-there is a big selection. good rapport. easy to get into outdoor sports
W-not enough information concerning the products.
O-get more people of all skill levels to buy.
T- global warming, security, competition, and not enough direction
Chad Ludwig
SWOT
S - A good selection of merchandise for those who like the outdoors.
W - The chat box, and the main page not having any merchandise.
O - Maybe have more than just outdoor things - add something for everyone.
T - No security system to prevent hackers. Not a very reliable site to keep identity safe.
Brandon McBride,
S- lots of equipment that fits a variety of people. Makes it easier to get into outdoor sports.
W- Chat box is somewhat annoying. So much to look at that it's hard to stay on track.
O- To get buyers of all skill levels more into the outdoors. Helps customers get in touch with other enthusiasts and find out new knowlage on different products.
T-Less and less people now days are doing outdoor sports. Based on an unstable economy
Krystal Huntsman
SWOT
S- Variety of spotrs equipment, Pictures of everything they offer.
W- Same as Retail store items, Prices the same as retail stores and you can get it right their.
O- Blogs on customer bought ittems, Industry leader
T- Shipping delays that are uncontrolable, Website security.
MICHAEL ORTEGA------
-----S.W.O.T
Two strengths that backcountry.com has would be they have many items to choose from, also it's an easy to use site.
Weaknesses would be, stores sell the same product, people don't like to wait for the shipping!
Oppertunities they have are, they have the order processed within 4 hours of recieving it, and and they sell named brand gear.
Threats they have would be a lot of people are not buying sport equipment these days, and people can just go to the department stores and by the same thing at equal or discounted prices!!!
Kaccee Johnson
Strengths - Wide Variety of items; People can shop from the comfort of their homes
Weaknesses - Do not offer any items that retail stores do not (people can just go to the store to buy it); a lot of information on "Home" page, easy to get lost
Opportunities - People are becoming more observant of their health and the need to be outdoors; Leader in online retail of good quality outdoor gear
Threats - Other online competitors offering similar items for cheaper prices; Retail stores
strengths
have things for the whole family, and diferent brand names.
weaknesses
to many links or options on the front page also i think the need to open to diferent lenguages.
opportunities
they can x-pand over seas, and add more band names
threats.
other people is looking into the same kind of bussiness people stiling information.
Alex Hodge
S -big selection or items to choose from.
W-There isn't enough information regarding the products... the pop up and chattin things are bothering me.
O-Maybe adding more things for everyone to buy.
T-Security it doesn't seem like a safe site to keep identity safe.
Dave Kreifeldt
SWOT
1. One stop shopping with a wide variety of items. They have links to other sites that are user specific (ie snowboarders, skiers, and climbers).
2. They are in a niche market. Retailers offer the same products that you can try & buy right then.
3. Market timing. community
4. Market shift. competition from retailers and vendors
Travis Hardman
S-something for everyone, great links.
W-not very user friendly to use website, hard to find inventory list.
O-growing industry, stuff for all seasons.
T-dock stike, hackers looking for identity theft opportunities.
esther solomon
S- set up is very organized.
live chat is great.
W- new custs have to trial by error
the online pop up to chat is confusing
O- market is to all seasons of outdoor play.
Came in at a time when everybody was getting into the outdoors.
T- A downturn in the economy.
a loss of interest in the outdoors (which would never happen).
enrique escobar
Strength
they have alot name brand sports equptment , clothes etc.
Weakness
for any one with risk of identity theft for buying products on the web.
Opportunities
sports are played all over the world. they can take advantage of big events all over.
threats
i think one of the biggest threats would be outdoor sports outlets that sell the same stuff at a cheaper price
Strength
many name brands and items
ease of use of site
Weakness
high high prices
not enough advertising
Opportunities
a wide range of sports and equipment listed fro potential customers
online sales=24/7 worldwide
threats
the biggest threats would be local retailers with same products that can be seen and touched or taken home immediatley
people who dont trust internet sites might have a hard time building trust
martin casaus
S- eye catching name brands / free shipping on order over $50
W- Chat pop up annoying / main page needs product photo
O-provide emergency prepareness products in addition to outdoor items
T- Several large corporations with on line shopping.
Kelli Nielsen
Adrian
S-Good web site a good range of iteams not bad prices talk to gear experts
W-small range of peaple that there tryin to reach
O-try to have more iteams for kids and more people
T-Hackers - eBay.
Steve Perry
S - I felt drawn into the web site. I just had to click on the pictures to get more information. Some even had shots from four different angels so that ther was no question what the product looked like and how it performs.
W - There were good products but not too many lower end products for beginners. not everyone who goes back packing needs a $300.00 back pack to start with on day hikes.
O - Hold clinicks for beginners to explain products and where to go.
T - If economy slows down so may their sales because they are geared to high end products and users. Funding for buying products to sell. Keeping supplies to meat demands of 4.5 hour shipping.
Charlette Sorensen
Strength:
wide variety of out door sports
big name brands in clothes
Weakness:
Is only for those who have money
Risk of buying it on line.
Opportunties:
The ability to grow in the future
Able to get their name out there if sponsoring events in Park City area.
Threats:
competition out there to sell same products at lower cost.
The price of travel and shipping going up.
March 26, 2008 8:57 PM
Britni Houchin
This site is really cool actually. There are a lot of strengths to this site. The biggest one is the variety of clothing and gear that is available. It's nice to see a company that has all sorts of clothing for all types of personalities.
Another strength is that it is appealing to people who enjoy outdoor sports. I would totally purchase stuff from this site just because they have a wide range of items that can apply to whatever you want to be doing.
Two weaknesses.
The prices are so high. I have a hard time spending that much money on anything but it seems that they are asking an awful lot for sportswear when you can easily find it somewhere else for cheaper.
Another is that I couldn't really find anywhere to set up a new account. People don't want to chat with someone in order to become part of the site they would rather have it right there and readily accessible. It kind of takes away from shopping exclusively online.
threats
One threat right now is that with people being in such a shortage of money this company is going to be hardpressed to find a steady customer base because of how high the prices are. They need to have more sales than they do or something because the competition will take away the traffic running through here.
opportunities
Sending out email notices or just mail notices would more than likely increase their customer traffic flow and it would help to let people know about the services they provide.
Kenyon Curtis posts:
S- Very easy interface to navigate through and also a gold mine for outdoor enthusiasts.
W- The constant chat online pop up to speak with professional. It gets in the way of shopping. Not really easy for people to find exactly what they are looking for.
O- A good opportunity they could possible have is expanding their client base to more than those extreme sports fanatics. More diverse inventory .
T- Always to outdo their competitors. Dealing with such a large inventory computer hacking could take down your whole system.
Jessica cloward
s- the have a huge selection of equpiment from skiing to snowboarding etc.
-it is very easy to navigate throught the website even going to there other pages it is smooth
w-the chat box keeps popping up.
o-they could have more backcountry items back country does not just consist of snow boarding and skiing what about snow shoeing, and more outdoor items for campers.
- they can reach out to other people like campers and people who do other things other than snow sports.
t-having the majority of the business oneline.
-the only other threat that I could think of is after so long the economy is going to change and people will need money and I can see there sales dropping.
By Carolyn
Strengths
huge selections of sports equipment
good for people who enjoy all kinds of sports and activities
Weakness
Ptices are to high for the everyday people
opportunties
for regular customers they could send out email notices with special offers and sales
threats
people who can't see the product before buying
return polices
Britney Romero
S-great brands and good selection
W-the chat box is kinda a pain
O-have more than just outdoor items
T-compition same products and better prices and easy for hackers to get into
Todd Williams
backcountry.com
S-Many different types of outdoor recreation equipment available. Site offers free shipping which ia also a plus to customers.
W- chat box pops up automatically making it hard to browse the site. Maybe the site is also too "busy" multiple links all over the site.
O- nitche mrket the site is structured to cater to may secure the current customer base in the future. Opportunity to also open the site to different age groups (kids ages).
T-Being so specialized the wave of business may fall as the economy continues to change. Daily needs of people may take priority over the "extras" the site has to offer.
1. Strengths- Backcountry provides customers with killer deals on name brand products. Also, it provides you with a live interaction with gear specialists.
2. Weakness-The products that are listed are a onetime offer that you can’t find many other places. Doesn’t clearly show and advertise its sister links.
3. Opportunity-They have the ability to expand recreational gear. Also, have a business that could be expanded worldwide.
4. Threats-Other retail businesses provide same brands with better prices. The market falling and decreasing the excess need.
Kodi Ellis
S. lots of items for sale.
easy to use
W. not a large target market.
Pop up help chat is not necessary.
O. easy investment opportunity.
Continued sale of name brand items.
T. local stores with reduced prices.
or online stores with lower prices.
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